Hulu is remaining tight-lipped about a possible sale of the company; but that hasn’t stopped analysts from speculating. And based on the video-streaming site’s recent moves, they have good reason. Sources say the company has retained investment banking firms Morgan Stanley and Guggenheim Partners to facilitate a sale that could take place in two weeks.

Earlier reports have Hulu considering an unsolicited offer ^[1]. And rumor has it that Yahoo might be the secret suitor. But the sale could prove difficult, given the company’s challenges: the loss of main backers Peter Chernin (who left News Corporation) and Jeff Zucker (who left NBC Universal). Plus, because Hulu was founded as a joint venture between Disney, NBC Universal, News Corp. and Providence Equity Partners, those ties might prove a challenge to navigate.

Read more at Venture Beat ^[2].