Another note from the “Rumor Has It” files says PopCap Games, makers of popular titles such as Bejeweled and Zuma, is in late-stage acquisition talks with Electronic Arts. Though not officially confirmed by either company, reports from two sources are that EA is willing to pony up $1 billion for entry into the lucrative mobile gaming space, says Jason Kincaid at TechCrunch.
PopCap’s arsenal of games would likely make EA more competitive by diversifying its offerings. With the acquisition, EA, which has been strong with hardcore gamers, would also be catering to the lucrative casual gaming crowd. Still, notes Kincaid, $1+ billion seems a high price to pay (roughly 13% of EA’s market cap) to enter the mobile and social gaming arenas.
Read more at TechCrunch.