Adding to the populous list of newsreaders already vying for consumer attention, TrapIt is launching a new one that claims to use super-scientific ways of intuitively finding exactly the news you’re looking for. TrapIt scours the web to identify possible sources of information, monitors those sources and finds what it thinks you want to read based on your implicit and explicit feedback.
TrapIt says it uses a complex algorithms to personalize, de-duplicate and deliver key stories each day. The service is a spin off of DARPA’s $200 million research project CALO (Cognitive Assistant That Learns and Organizes). In case you’re not familiar with DARPA, it stands for the Department of Defense’s Defense Advanced Research Projects Agency, which is a super-secret government agency that works on all sorts of high tech endeavors. For that reason alone, TrapIt might be worth checking out.
Read more at ReadWriteWeb.