Apparently there’s still a lot of mileage left in the proverbial “it takes a village” phrase. A village in India is renaming itself Snapdeal.com Nagar, after the online couponing site adopted the village and provided residents access to clean water.
This this isn’t the first time a town has renamed itself for a company, typically as a publicity stunt. But cynicism aside, Snapdeal.com’s CEO Kunal Bahl says the decision came after a conversation with an employee, who mentioned that the villagers walked over a kilometer a day to stand in line for clean water. The company has spent $5000 installing hand pumps, enabling closer water access for all the villagers. “We honestly did something very simple—didn’t even cost that much,” says Bahl. Still, we wonder, what was the village named before?
Read more at TechCrunch.