If you’re as as embarassingly bad at video games as I am, you may want to stay away from Stockholm, where McDonald’s has unveiled a clever promotion ^[1]: Passersby can use their smartphones to control one side of a Pong game on a giant billboard overhead.

It’s part of a new advertising program called Pick ‘n’ Play. The game gets more difficult as you go, but if you make it through 30 seconds you can select a prize such as a soda or fries.

Next stop, Times Square?

Read more at Engadget ^[1].