‘Financial Times’ Bypasses Apple

Financial Times introduces web app in an effort to bypass apple.
Courtesy of the Guardian
Courtesy of the Guardian

The Financial Times fired the first shot Tuesday in a duel with Apple over restrictions the company has laid out for publishers who want to use the iTunes App Store to sell subscriptions.

The British daily paper, which claims 224,000 paying readers for its digital manifestations, launched its own HTML5 app yesterday, available for download at FinancialTimes.com. The app works on Apple as well as Android and Blackberry devices. The free version of the app, however, will only allow users to view three articles in a thirty-day period.

The Financial Times decided to take action after Apple asked for a 30 percent cut for all App Store services, the paper’s online managing director Rob Grimshaw told the Guardian.

Read more at The New York Times.

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