Would you prefer to pay for software, or would you select a free option if it was virtually as good?
No, this isn’t a trick question. It’s the choice consumers must actually consider when deciding which antivirus software to install. Back in November, PC World tested the top brands of free and paid antivirus software, and found there was very little difference between them when it came to blocking bad stuff. Free options tested “ever-so-slightly worse,” catching 95.7 percent of sample infections, compared to 96.2 percent for the pay varieties.
Consumers seem to be catching on. This week PC World reported on a new survey showing that more and more customers are turning away from paid antivirus software like Norton and McAfee and opting for free or “freemium” services like AVG, Avira, or Avast.
Well, duh.
Read more at PC World.
