With summer blockbuster season upon us, Chris Schreiber writing for Mashable suggests four ways brands can emulate the excellent social video advertising campaigns coming out of Hollywood.
1. Think content, not ads. Hollywood knows that great content is their currency. Schreiber points out that during the last quarter movie trailers were shared 184 percent more than the industry average for brand content.
2. Mix it up, both in terms of length and non-standard conent. Good examples of this include the R-rated trailer for The Girl With the Dragon Tatoo and another for Kung Fu Panda 2.
3. Look for social distribution. For instance, Facebook has a program that lets brands distribute their videos into more than 300 social games. Another example: An ad for the film Super 8 was added as a playable level in the hit video game Portal 2.
4. Use social analytics to test content. Social metrics help movie studios figure out which trailers to use for online ad campaigns, which demographics to target, and even potential markets for film releases.
Read more at Mashable.
