Miscreants can fake your identity, credit card number, and even your social security number, but they can’t fake your online personality. That’s the idea behind the online payment service WePay’s use of social networking sites to verify that users really are who they say.
Using social networking sites to discern personalities, preferences and connections among people goes by the fancy name of “social graph analysis,” and it’s popular among marketers who want to increase their online influence. But Facebook also uses it to cut down on fraud, and financial services like WePay are starting to do the same.
“We are using your online identity to verify your identity in the real world,” says WePay Founder Rich Aberman told CNET.
However, if someone steals peach trees from your Farmville farm…you’re on your own.
Read more at CNET.
