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Are You Ready for the Validation Era?
Posted By Minda Zetlin On June 3, 2011 @ 11:29 am In Blogging and Social Media,E-Commerce,Internet and Online Business | 3 Comments
Faced with the 21st-century flood of content, how do you decide which articles, blogs, videos, and/or podcasts are worth your time and attention?
According to public relations exec and blogging guru Steve Rubel, we are entering the “Validation Era” in which a content-overwhelmed public will use four influencers—the “media cloverleaf”—to determine what they should bother with.
Having come to this conclusion, he’s decided to shut down his previous blogs and start a “fresh new site” on the future of media at Tumblr—which, he says, does a better job of sitting at the intersection of these four influencers than any other.
It’s a pretty interesting concept and one you should consider when planning your own digital marketing.
Read more about it at The Next Web .
Article printed from Inc. Technology: http://technology.inc.com
URL to article: http://technology.inc.com/2011/06/03/are-you-ready-for-the-validation-era/
URLs in this post:
 The Next Web: http://thenextweb.com/socialmedia/2011/06/01/why-i-adopted-a-scorched-earth-policy-dismantled-two-blogs-and-jumped-to-tumblr/?awesm=tnw.to_18j0s&utm_content=spreadus&utm_medium=tnw.to-other&utm_source=steverubel.me
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