Following a company or brand on Twitter always required leaving the company’s website, but no longer. Twitter debuted its “Follow Button“, and while it doesn’t do anything wildly revolutionary, the button allows fans to follow a Twitter account without leaving the original webpage.
This one-click solution is great news for companies, because it allows them to keep readers on their sites rather than redirecting them back to Twitter. In this way, businesses can now fully leverage Twitter’s ability to connect with customers and fans without taking away from the bottom line.
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