Tumblr Blog Goes Viral and Helps Catch a MacBook Thief

New social tools make the web a more viral place...thieves beware.
macbook-thief

This story was too good for it not to be one of my five blogs for today. So basically, Joshua Kaufman’s laptop was stolen in San Francisco back in March. He reported it to the police and they did nothing because, let’s be honest, as awesome as Josh’s laptop is, they probably had more important things to do.

But this thief stole the wrong laptop. Kaufman had a piece of software on it called Hidden that allowed him to take pictures with his webcam from a third-party location. So… he got all these hilarious shots of the dude who stole his laptop.

Finally in May, he posted all his pics on a Tumblr blog called ‘This Guy Has My Macbook‘. As he says on his blog, his Tumblr post didn’t go viral until he tweeted it, but once he did that it was nuts.

I watched the blog as it went viral and it was awesome! I sent this tweet out about it yesterday.

The internet is getting so powerful now and there’s a real sense that people want to help out. Retweeting Kaufman’s tumblr blog was a small random act of kindness that thousands did… it’s kind of beautiful if you think about it.

So the rest is history now… The police finally looked into it after the blog went viral and this morning Kaufman posted on his Tumblr that he now has his laptop back.

This is a powerful cautionary tale for laptop thieves everywhere. Thousands of tech savvy people will have this app on their laptop now. I’m sure many thieves were watching this go down and are now fearful that their stolen Macbooks might be watching them.

I don’t think this would have happened online five years ago. However, because of new social tools the web has become a much more viral place. This is just one of a thousand cool case studies to show how people are using social media in really unexpected ways.

Two other amazing social media stories as of late were the girl who accidentally captured the Nasa Shuttle taking off into outer space, and of course my favorite, the dude who accidentally live tweeted the Osama Bin Laden raid.

I can’t wait to see what happens next!

Follow Jason Pollock on Twitter.

This entry was posted in Blogging and Social Media, Business Software, Computer Security, PCs, Laptops, and Notebooks and tagged , , , , , . Bookmark the permalink.
  • Anonymous

    Hopefully they don’t just put tape or gum over the camera now that they are aware this app is being used.

  • http://twitter.com/passionmuse The Author Pro

    This is such a great story! I hunted down the product that he has installed on his Mac that did this (took the pics and gave a location). Unblievably, it’s only about $15 per year. I’d say that the pictures of the thief that go along with all that’s happened are worth 10 times that. An everyday story that tech 2.0 has really turned on it’s head with a great ending!

    Now, if only more software could interact with our lives in a way that was just as meaningful. That’s going to be the 3.0 challenge for developers around the world.

  • http://www.mergernetwork.co Estiphanie Faller

    Cool story! I love my tumblr blog and i love tumblr. It’s great to know that aside from all the learnings, awesomeness, and news there’s also a better purpose for it.

    Estiphanie Faller for http://www.mergernetwork.co

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  • http://www.mgtdesign.co.uk/ Zena

    This is my first time reading this blog. Definitely won’t be my last though, really enjoyed it.