How are people finding your web site? Which key words are luring them there? What design elements might be turning them off? As Mashable’s Meghan Peters points out, Google Analytics makes it easy for anyone to track and analyze loads of data that can help improve a site’s performance. Here’s how to get started using it.
From there it’s just a matter of setting up the dashboard in Analytics and customizing it for what data you want to track. Make sure to adjust the time range, which you can set to track information quarterly, weekly, daily or whatever timeframe you prefer. Then experiment with visualizing your data in pie charts or linear graphs.
You can share reports from Analytics by e-mailing them to someone else or by scheduling a recurring report e-mail. They can be exported as PDF, XML, CSV or TSV files.
Read more at Mashable.