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Will Groupon and Foursquare Partner Up?
Posted By Dave Smith On May 24, 2011 @ 2:19 pm In Apps,Location-based services,Smartphones and PDAs | 1 Comment
Last week, Groupon CEO Andrew Mason reportedly made multiple visits to Foursquare’s New York office; multiple sources close to the situation say this could be the beginning of a beautiful friendship. AllThingsD reports that Groupon and Foursquare—the daily deals behemoth and social location service, respectively—are currently in talks of forming a partnership.
A likely arrangement between the two services would allow users to access Groupon’s deals through check-ins on Foursquare, so users in the vicinity of a venue can meet up with friends and enjoy discounts together. Foursquare would earn revenue from Groupon’s leads, and Groupon would cultivate a more dedicated fan base.
These new rumors come just one week after Groupon announced a deal to distribute Groupon Now, its real-time offers program, through Foursquare competitor Loopt. Currently, Loopt users receive mobile alerts when they’re close to a local deal without needing to open the Groupon app. Loopt currently has five million active users, while Foursquare has nine million.
Read more from AllThingsD .
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URL to article: http://technology.inc.com/2011/05/24/will-groupon-and-foursquare-partner-up/
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 AllThingsD: http://allthingsd.com/20110523/foursquare-and-groupon-planning-distribution-deal/
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