How to Lose Funding in One Tweet

A small company temporary lost its funding because of an unsavory tweet.
reel-grrls

Stop being stupid on social media. Seriously. We’ve all heard the stories of people getting fired because of salacious Facebook posts and offensive tweets. Now, companies are getting in on the action too. The Wall Street Journal reports that Reel Grrls, a Seattle-based nonprofit that offers classes for women, tweeted “OMG! @FCC Commissioner Baker voted 2 approve Comcast/NBC merger & is now lving FCC for A JOB AT COMCAST?!? http://su.pr/1trT4z #mediajustice.” 

Steve Kipp, a Comcast vice president, sent the company an e-mail saying “Given the fact that Comcast has been a major supporter of Reel Grrls for several years now, I am frankly shocked that your organization is slamming us on Twitter…I cannot in good conscience continue to provide you with funding—especially when there are so many other deserving nonprofits in town.” In a twist, though, another Comcast VP swooped in and apologized for Kipp’s e-mail, and restored funding to the company. The moral? Think before you tweet.

Read more at The Wall Street Journal.

This entry was posted in Blogging and Social Media and tagged , , , , , , . Bookmark the permalink.
  • Tenorlove

    What I need is an article on how to GAIN funding in one Tweet……. 

  • Room2BreatheOrg

     Whew! Makes me think about media policies for small business/non-profits. I bet the intern responsible for tweeting thought they were being topical without thinking about the funders. Yes, you can tweet about the topic, just be aware of what you’re tweeting and set a procedure/policy that everyone knows about!

    Jessica Chapman, Founder http://roomtobreathe.org