In a bid to tap into the multi-billion dollar personal finance market, Google has launched Google Advisor, a comparison tool that lets users shop around for mortgage and credit card rates, checking accounts, and other personal finance products. While this might not be symbolic of Google’s plan to take over the world, it might not be a bad idea to review episodes of Pinky and the Brain. You know, for tips.
Google has long had its eye on the personal finance market, says Mashable’s Ben Parr, and signaled as much with its purchase of BeatThatQuote, a UK-based price-comparison website, for $61.5 million. What’s next for the tech behemoth? In addition to the current sponsored results for mortgages, expect this feature to expand to other products. Google currently gets paid when a user contacts a mortgage lender.
Read more at Mashable.
