IBM’s Mobile Strategy Brings Social to the Enterprise

Big Blue's plan leaves Microsoft's Windows 7 and HP's WebOS devices out in the cold.
ibm

There are a lot of things that IBM doesn’t do or make: smartphones, tablets, and, yes, PCs. But Big Blue has made it clear that it intends to carve out a space in the mobile arena: in January, the company named Kevin Cavanaugh vice president for business and technical strategy for IBM collaboration and moved to develop cross-platform support for Apple’s iOS, RIM’s BlackBerry and Google’s Android. What about Microsoft? Cricket.

The focus on mobile makes the company perfect for the social business space. The idea is to provide “offerings keyed to enterprise collaboration and multiplatform strategy,” with an eye on compatibility, says InfoWorld‘s Bill Snyder. And what about Windows Phone 7 and HP’s Web OS? IBM says it will support devices for which there is, er, demand. Burn.

Read more at InfoWorld.

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