Have you ever wondered exactly how Google became the online search engine? According to Business Insider ^[1], it was the company’s aversion to “stickiness” that made it a success—the idea that people shouldn’t stay on the site for long. Because most websites gain more revenue through advertisements, stickiness is usually a good thing. But Google, ever the contrarian, believed a better business plan for a search engine would involve people getting off their site as quickly as possible. Seems they got it right.

Read more on Business Insider ^[1].