- Inc. Technology - http://technology.inc.com -
Facebook Introduces a Bing Partnership
Posted By Gabrielle Blue On May 18, 2011 @ 6:28 am In Blogging and Social Media,Search Engine Optimization | 5 Comments
Starting late Monday, Bing launched its new search initiative  that uses its alliance with Facebook to personalize a users search results. “It’s a first step in the evolution of how search can become more human,” says Stefan Weitz , a director of Bing at Microsoft . Here’s how it works: when Bing users search for any topic, their results will be influenced by what their Facebook friends like and share. Here’s the catch: you have to be logged onto Facebook and Bing in order for this feature to work. The New York Times  reports that even though Google  has consistently dominated the U.S.  search market (65.4 percent to Bings 14.1 percent ), Bing hopes that its new conversational and humanized approached will get more people to choose them over Google.
Read more on The New York Times .
Article printed from Inc. Technology: http://technology.inc.com
URL to article: http://technology.inc.com/2011/05/18/facebook-introduces-a-bing-partnership/
URLs in this post:
 new search initiative: http://bits.blogs.nytimes.com/2011/05/16/bing-taps-facebook-data-for-fight-with-google/?ref=technology
 Stefan Weitz: http://www.inc.com/topic/Stefan+Weitz
 Microsoft: http://www.inc.com/topic/Microsoft+Corporation
 The New York Times: http://www.inc.com/topic/The+New+York+Times+Company
 Google: http://www.inc.com/topic/Google+Inc.
 U.S.: http://www.inc.com/topic/United+States
Copyright © 2011 Inc Technology. All rights reserved.