Starting late Monday, Bing launched its new search initiative that uses its alliance with Facebook to personalize a users search results. “It’s a first step in the evolution of how search can become more human,” says Stefan Weitz, a director of Bing at Microsoft. Here’s how it works: when Bing users search for any topic, their results will be influenced by what their Facebook friends like and share. Here’s the catch: you have to be logged onto Facebook and Bing in order for this feature to work. The New York Times reports that even though Google has consistently dominated the U.S. search market (65.4 percent to Bings 14.1 percent ), Bing hopes that its new conversational and humanized approached will get more people to choose them over Google.
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