It’s sometimes overwhelming to think about the breadth of the Internet. In a presentation at Mashable Connect 2011 and recapped on the site this weekend, Steve Rubel, EVP of Global Strategy and Insights for Edelman, discussed the changing nature of authority on the Internet, saying “the reality is, there’s too much content and not enough time. More content will be created today than existed entirely before 2003.”
In his presentation, Rubin introduced four forms of media content on the Web: traditional media, “tradigital” media (think Mashable), owned media, and social media. He also offered five basic tips, such as elevating the experts and dazzling with data, for gaining authority in the age of digital overload. Read more from Mashable.