The Truth Behind iPad Usage

Business Insider examines how people really use their iPads. (Hint: It's not playing Angry Birds.)
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Business Insider is extremely curious about how you use your iPad. For the second time in the past six months, the media site surveyed its readers and assembled its 855 responses to show some interesting trends about iPad customer’s usage, apps, data plans and competition.

Reinforcing the prediction that tablets are replacing laptops and desktops, 39.7 percent of those surveyed said the iPad is their primary computer, up more than 10 percent from their earlier survey in November 2010. The average number of hours spend on the iPad has also increased gradually, though the highest percentage still spends roughly 2-5 hours on the iPad per day.

The iPad’s most common functions are web browsing, using email and social media, or using other apps. Only 12.3 percent view playing games as the iPad’s primary function. At the same time, 72 percent of users claim to read books with their tablet. Over 65 percent of those surveyed claimed to have 20 to 50 apps, but most admitted to only using a quarter of these.

The survey also emphasized Apple’s monopolistic control of the tablet industry. When asked if users considered buying an Android tablet before buying an iPad, 87.4 percent said no. Read more from Business Insider.

 

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