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Welcome to GagaVille
Posted By Christine Lagorio On May 10, 2011 @ 5:34 pm In Blogging and Social Media,Gaming | No Comments
The woman who topped the list of the 100 Most Creative People in Business by our sister publication, Fast Company, Lady Gaga , is turning on the in-game marketing. Specifically, she’s going to be debuting her new album inside the uber-popular Facebook game FarmVille.
That’s right, you’ll hear new tracks from her album, Born This Way exclusively inside the game, made by Zynga. Don’t think you can just login and sit back with your headphones on, though: The in-game marketing experiment requires players to complete tasks and enter a Gaga-themed neighboring farm dubbed “GagaVille.” According to the Associated Press , the songs will be unlocked in GagaVille between May 17 and 19, and the album is released on May 23.
The financial details of the Gaga-Zynga partnership are unclear, but the relationship extends deeper than the song-releases: The San Francisco-based company is also giving away a full-album download of the full album to fans who buy $25 game cards at Best Buy, and it’s gifting virtual Lady Gaga goods to players earning points in other Zynga games.
Despite the surprising nature of the partnership, this in-game music-marketing is not a first. The AP reports: “In December, Zynga partnered with Dr. Dre to release a track from his album “Detox” in the game Mafia Wars.” Who knew?
Read more from The Boston Globe .
Article printed from Inc. Technology: http://technology.inc.com
URL to article: http://technology.inc.com/2011/05/10/welcome-to-gagaville/
URLs in this post:
 Lady Gaga: http://technology.inc.com http://www.fastcompany.com/100/2010/01/lady-gaga
 According to the Associated Press: http://www.boston.com/business/technology/articles/2011/05/10/lady_gaga_to_debut_songs_on_online_game_farmville/
 The Boston Globe: http://www.boston.com/business/technology/articles/2011/05/10/lady_gaga_to_debut_songs_on_online_game_farmville/"
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