Facebook is now providing “gentle reminders” to help users maintain their relationships. ReadWriteWeb’s Mike Melanson reports that Facebook has begun targeting fickle users—the ones who begin but never complete certain actions like status updates—by auto-suggesting friends to include in status updates and comments. According to Melanson, for some users, the process can be particularly angst-inducing.
In fact, in a previous ReadWriteWeb article Melanson notes that according to Facebook product designer Adam Mosseri, “Out of users that enter three or more characters into the status update box, 17 percent don’t post anything at all.” That’s one in six people for whom a simple status update is the equivalent of the proverbial “solving world peace” question at a beauty pageant.
Despite Facebook’s creation of the @ function to tag friends in updates and posts, for some users that was not as intuitive as it is in, say, Gmail. Practically speaking, this tiny tweak “increases the chance that those friends will interact and use the site more. A lonely user is an infrequent user,” notes Melanson. Read more on ReadWriteWeb.