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Three Traits of the Most Compelling Internet Companies
Posted By Christina DesMarais On May 4, 2011 @ 8:32 am In Internet and Online Business | No Comments
Three things set an Internet company above the rest: photo sharing, immediate and unexpected sense of value and familiar usability features writes tech investor Alex Taussig , a principal at Highland Capital Partners .
He suggests that Facebook wouldn’t be Facebook without photo sharing, which he calls “the most ego-expressive form of media,” and mentions other sites and apps cropping up that play into that, such as Instagram , Picplz , Pixable , Path , and Color .
Second, he says Internet companies that deliver more value than a user expects, and do so immediately can result in an addictive “OMG, yes!” feeling. One site that gave him such a feeling, he says, is Quora  where he posted a question and got nearly instant response from more than 25 people.
Finally, he says while early adopters might be comfortable fumbling around in the dark with all-new designs and functionality, most people like sites with features that are somehow familiar to them, such as Dropbox , which uses folders that many of us already know how to use.
Read more from Mashable .
Article printed from Inc. Technology: http://technology.inc.com
URL to article: http://technology.inc.com/2011/05/04/three-traits-of-the-most-compelling-internet-companies/
URLs in this post:
 tech investor Alex Taussig: http://mashable.com/2011/05/02/successful-company-traits/
 Highland Capital Partners: http://www.hcp.com/
 Instagram: http://instagr.am/
 Picplz: http://picplz.com/
 Pixable: http://www.pixable.com/
 Path: http://www.path.com/
 Color: http://www.color.com/
 Quora: http://www.quora.com/
 Dropbox: http://www.dropbox.com/
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