Three things set an Internet company above the rest: photo sharing, immediate and unexpected sense of value and familiar usability features writes tech investor Alex Taussig, a principal at Highland Capital Partners.
He suggests that Facebook wouldn’t be Facebook without photo sharing, which he calls “the most ego-expressive form of media,” and mentions other sites and apps cropping up that play into that, such as Instagram, Picplz, Pixable, Path, and Color.
Second, he says Internet companies that deliver more value than a user expects, and do so immediately can result in an addictive “OMG, yes!” feeling. One site that gave him such a feeling, he says, is Quora where he posted a question and got nearly instant response from more than 25 people.
Finally, he says while early adopters might be comfortable fumbling around in the dark with all-new designs and functionality, most people like sites with features that are somehow familiar to them, such as Dropbox, which uses folders that many of us already know how to use.
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