Your customers hoard airline miles and covet their status-symbol black American Express. Countless start-ups are incorporating game-design strategies, hoping to eventually grow revenue off of consumer data, or by using a combination of data plus game-mechanics to influence consumer behaviors. What was once called “consumer incentives” is now known as “gamification.”Here’s how to integrate it into your company and win consumers’ hearts and minds while you’re at it. Read more from Inc.com ^[1].