With huge budgets and entire departments dedicated to social media, big business has conceived of some very innovative ways to use social media. Here are some lessons that small business can take away from these campaigns.
- If you’re going to create an app, make it unique.
- Put your fans to work creating promotional video.
- Solicit suggestions and feedback from your social media followers.
- Run exclusive social media promotions.
- Customize your Facebook page.
- Hire using social media.
- Use geolocation creatively.
- Create a website dedicated to a specific campaign.
Read more from Inc.com.