Mike Shields at Adweek ^[1] makes the interesting corrolation between the decrease in  soap opera viewership and the rise of some of Zynga’s most popular social games.

Facebook games such as FarmVille and CityVille have 47 million and 88 million players, respectively, each month. So what does that have to do with soap operas?

“Experts believe that soap viewers, particularly stay-at-home moms, are increasingly finding the connection inherent to social games far more compelling than the goings on in Pine Valley (fabled city of soap opera All My Children).” Read more from AdWeek ^[1].