About 755 days ago Blogging and Social Media

Effective Social Media Strategies for Small Businesses

If your small business is ready to start testing the social media waters, take a few lessons from experience.
Posted on April 28, 2011 by Tiffany Black
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Who believes in the benefits of social media even as studies are reporting that it has a negligible effect on online retail purchases? Nellie Akalp, CEO of CorpNet.com, does. The small business owner and entrepreneur says she embraces “the unique opportunity that social media offers.” Akalp shares six lessons she has learned so far through exploring the social web.

1. Your Customer Knows Best

2. Social Media Isn’t Necessarily Free

3. Don’t Measure Success by Follower Counts

4. Social Media Doesn’t Equal Self-Promotion

5. Learn From the Experts

6. Get Help Without Relinquishing Your Identity

Read more on Mashable.com.

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    [...] “Don’t Measure Success by Follower Counts” and other tips for small businesses still getting used to social media and what it can and can’t do for them. [...]

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