Who believes in the benefits of social media even as studies are reporting that it has a negligible effect on online retail purchases? Nellie Akalp, CEO of CorpNet.com, does. The small business owner and entrepreneur says she embraces “the unique opportunity that social media offers.” Akalp shares six lessons she has learned so far through exploring the social web.
1. Your Customer Knows Best
2. Social Media Isn’t Necessarily Free
3. Don’t Measure Success by Follower Counts
4. Social Media Doesn’t Equal Self-Promotion
5. Learn From the Experts
6. Get Help Without Relinquishing Your Identity
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