Despite Amazon’s attempt to help circumvent Google’s iron-fisted control of the Android platform with its recently-released App Store for Android, the online retail giant is filling Google’s coffers via ad revenue. Fourth-quarter data released today by WPP’s Kantar Media unit show that Amazon spent around $51 million in paid-search advertising during the e-commerce holiday marketing season—nearly double that of second-place AT&T.
Kantar’s Q4 data tracked Google U.S. activity, and is a kick-off to a new syndicated research service aimed at providing companies that invest in paid search with relevant tracking and reporting data. You can check out the full list of the top ten paid-search spenders at Mediapost.
