Businesses can learn a lot from the video game industry. Games are addictive, pervasive, and nostalgic. Most of us can still remember the first Nintendo ^[1] system and the first Game Boy ^[2].

People will always return to video games, even when consoles experience several down years, sometimes four or five in a row. But customers return because video games, at times, can provide the most compelling, quality products.

Other industries wish they could bottle the magic of video games and harness that level of immersion. If companies could create ways to compel customers to return, they would have better luck retaining customers, especially during the hard times.

This brings us to Harold Goldberg ^[3], who, through interviews with over 200 experts and names in the industry, has become somewhat of a video game expert himself. His latest book, All Your Base Are Belong To Us ^[4], details the rich history of the industry, by virtue of its success stories. In an interview with the author, Goldberg discusses the extent to which video games influence our society, the industry’s latest newcomer causing a stir in the console community, and what businesses can learn from the success of this dominant industry. Read more from Inc.com. ^[5]