The New York Times is reporting that more small businesses, especially those in retail, are reaching customers with social media apps. One example: Buffalo Wild Wings is using an app to reach basketball fans by giving them extra rewards. From the report:

“The chain, which has 730 locations around the country, is known for its wing-eating contests and trivia challenges. Beginning this month, it is working with Scvngr, a location-based social media network, to introduce contests and rewards for its customers. Its main target is tech-savvy basketball fans, an important demographic for the chain.”

Restaurants Reach Out to Customers With Social Media ^[1] [NYT]