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Avoid Social Media Faux Pas
Posted By Michelle V. Rafter On October 1, 2009 @ 12:00 am In E-Commerce | No Comments
Last year when Joe Pulizzi got serious about using Twitter  to promote his business, he downloaded an add-on application for the social network called TweetDeck  and configured it to send an automated greeting every time someone new started following his tweets.
Almost instantly, the Cleveland, Ohio, marketing consultant’s connections let him know on Twitter any kind of automatic message is a big no-no, whether it’s an innocuous “Hi, thanks for following, how’re you doing?” or the most blatant self-promotion. “A couple people replied right away to say, Joe, this is lame, it’s basically spam,” says Pulizzi, owner of Junta42 . After two weeks he shut the auto-replies off and hasn’t been tempted to use them since.
If you’re using Twitter, Facebook ,
or LinkedIn  in your small business, the last thing you want is to alienate potential customers before they’ve even gotten to know you. So along with avoiding automated replies, industry experts and companies that have successfully navigated potential social media faux pas say it’s best to have a strategy and share it with employees who’ll be representing the business online. Though it’s a new medium, the rules of old-fashioned etiquette and common sense apply.
Here are other common social media mistakes small businesses make, and what they can do instead:
Today all that advice makes sense to Pulizzi, the marketing strategist, who now spends a good chunk of time traveling through the United States and Europe preaching the gospel of social media. Pulizzi also recommends against solely using Twitter or Facebook to re-tweet or repeat what other people say. “To be regarded as a thought leader or solution provider, you need to have your own content,” Pulizzi says.
The worst thing small businesses can do is look at Twitter and other social networks as just another sales channel. “Marketers are horrible publishers,” Pulizzi says. “They want to create content about their products and services. There’s a time and place for that, but it’s not social media. You create relationships with social media, so when people are ready to buy they look at you as a trusted resource.”
Article printed from Inc. Technology: http://technology.inc.com
URL to article: http://technology.inc.com/2009/10/01/avoid-social-media-faux-pas/
URLs in this post:
 Twitter: http://www.twitter.com/
 TweetDeck: http://www.tweetdeck.com/
 Junta42: http://www.junta42.com/
 Facebook: http://www.facebook.com/
 LinkedIn: http://www.linkedin.com/
 Anvil Media: http://www.anvil-media.com/
 Comcast: http://www.comcast.net/
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