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Tech Designs that Aren’t Business Friendly
Posted By Renee Oricchio On March 1, 2008 @ 12:00 am In PCs, Laptops, and Notebooks | No Comments
Since the new iMacs rolled out a few months ago, one of its continued best sales hooks is its picture on the Apple website. It’s a very prominent picture shown in profile .
With that picture came the latest hot trend in desktops; thin is in! In the months since, PC makers including Dell  and Gateway , have been falling over themselves rushing out their own supermodel thin all-in-one desktops. Who could resist? They’re beautiful, sleek, light weight, and just plain cool.
“They’re also really expensive. They’re so beautiful. But, I can’t see them spread across a business. They look too easy to topple over” says Michelle Warren, a senior research analyst from the Info-Tech Research Group .
From desktops to handhelds, technology products are increasingly marketed more for their style than substance as users have changed their perceptions of devices from tools to vanity items. It’s an easy trap for even the most fiscally conscious executives to fall into these days.
“For us, our technology choices are always about functionality and benefit. I say that and I’m talking on an iPhone, which I don’t see any justification for using,” says Reuben Swartz, president of Mimiran, an Austin, Texas-based pricing analytics software company.
Given that Swartz’s business is based on promoting fiscal efficiency, he admits that he can’t afford technology choices that look too slick for fear it will contradict his company’s image. “We don’t want to look like we’re spending a lot of money on eye candy,” says Swartz.
Warren, who watches trends in the cosmetic designs of technology, would be one of the first to encourage business owners to not bow to the bling and at the same time advises that some of the latest fashions in high tech are actually good for business. Here’s some advice products with sleek tech designs that could help – or ultimately hamper — your ability to do business.
Bad for business
Good for business
Touch screens are getting a lot of attention these days, but Warren warns it’s not a mature technology yet. It will be some day, probably sooner than later. Also watch for bigger screens on mobile devices.
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URL to article: http://technology.inc.com/2008/03/01/tech-designs-that-arent-business-friendly/
URLs in this post:
 shown in profile: http://www.apple.com/imac/
 Dell: http://www.dell.com/content/products/category.aspx/xpsdt?c=us&cs=04&l=en&s=bsd
 Gateway: http://www.gateway.com/programs/one/index.php
 Info-Tech Research Group: http://technology.inc.com/”http:/www.infotech.com”
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