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Do You Know Where Your Content Is?
Posted By Anita Campbell On October 1, 2007 @ 12:00 am In Setting Up a Website | No Comments
It’s 10:00 p.m. Three people are reading their favorite business information online:
John, Maria and Marcus are each reading and interacting with their favorite sites and Web applications. They may be reading YOUR blog articles or pulling in information from the application they use from YOUR site.
But you’ll notice one important fact: none of them actually visited your Web URL that evening. In fact, they haven’t been to your site in weeks, maybe months.
Welcome to the cut-and-paste Web , as it has been dubbed by blogger and PR executive Steve Rubel. The cut-and-paste Web is where the Web reader (user) is in control. It’s where the reader can decide to move content around. Today’s Web consumer chooses what he or she wants to see and where.
What’s more, most of the activity involving your site may be happening off your site.
I’ve had personal experience with this. Just in the past three months on three separate days, the number of article views via RSS feeds from one of my own websites exceeded the number of on-site page views that day. Think about that a moment. On three different days more people consumed my content off of my site, than on it. At present growth rates, I project that within a year, more people regularly will be viewing my site’s content off-site than on-page.
The thought is staggering. It changes everything about how I view what I am doing, from my site’s business model, to how I define a “community,” to how I go about adding new features.
Portability of content has profound implications for Web publishers and site owners:
The bottom line: Embrace the portability of content as a kind of roving ambassador for your website and your business. Your content and your site’s applications can be working for you around the Web in dozens, hundreds, thousands of places.
Anita Campbell is a writer, speaker and radio talk show host who closely follows trends in the small business market at her site, Small Business Trends .
Article printed from Inc. Technology: http://technology.inc.com
URL to article: http://technology.inc.com/2007/10/01/do-you-know-where-your-content-is/
URLs in this post:
 Bloglines: http://www.bloglines.com/
 BlogRovr: http://blogrovr.com/
 iGoogle: http://www.google.com/ig/
 cut-and-paste Web: http://www.micropersuasion.com/2007/08/the-cut-and-pas.html
 WidgetBox: http://www.widgetbox.com/
 Netvibes: http://www.netvibes.com/
 PageFlakes: http://www.pageflakes.com/
 FreeWebs: http://freewebs.com/
 Yahoo Widgets: http://widgets.yahoo.com/
 SpringWidgets: http://springwidgets.com/
 FeedBurner: http://www.feedburner.com/
 Pheedo: http://pheedo.com/
 Small Business Trends: http://www.smallbiztrends.com/
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