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Mad Cow Doesn’t Scare This Rancher
Posted By Jess McCuan On March 1, 2004 @ 12:00 am In Business Software | No Comments
When that sick cow was discovered in Mabton, Wash., in December, carnivores nationwide suddenly had questions about their beef. In the days that followed, Niman Ranch in Oakland, Calif., discovered that its sophisticated data-tracking system was a huge advantage, president Rob Hurlbut says.
No. The industry’s opposition to the country-of-origin labeling is just one shocking thing they’ve done. We actually provide farm of origin information on most labels.
They use a process that strips as much meat from a beef carcass as possible. Though it’s economically good, it makes it more likely that the nerve tissue, which is most likely to carry mad cow disease, makes its way into ground beef. So I think the government should say that we are no longer allowing that at all. Period.
Yes. My biggest concern is that the Department of Agriculture maintain its credibility. The USDA has to go overboard, regardless of the financial implications, to assure consumers that they have safe meat. Start inviting people into the slaughterhouses, so they can see what’s going on.
My gut feeling is that this is going to be good for us, especially our restaurant business. People are realizing, when you sit down and eat, you don’t know where the meat in the dumpling comes from. With an incident like this, people are going to ask those questions.
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