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Find Out What Web Content Is Working
Posted By Russell Shaw On April 1, 2000 @ 12:00 am In E-Commerce | No Comments
Your Web site is your only face to many of your customers. If you post your original content and forget about it, they will be able to tell. You need to keep refreshing your features to make sure your site is up to date and keep the interest of your customers. The only way you’ll know whether your site is meeting your customers’ needs and how it may need to be changed is to keep monitoring it after it is built. You can use a number of methods to make sure your content is right for your audience. Log analysis tools to track traffic patterns on your site, keyword tracking, and surveying your customers can all help you make sure that you don’t waste your resources on content that no one is reading or that turns your customers away.
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 WebTrends Log Analyzer: http://webtrends.com/products/Log/default.htm
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