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Water Filters Direct sells water filters for refrigerators, water softeners and reverse osmosis systems directly to businesses and consumers over the Internet at WaterFilters.net. Jamin Arvig, director of business development, tells how the company, started in 2002 in Zumbrota, Minn., increased the conversion rate for sales to online customers by 11 percent by deploying a custom search engine.

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Piecing Together the Best Content-Creating Machine

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I blog, therefore I am. I also podcast, “Photoshop” images, and edit video.Yeah I know, I’m no René Descartes. And thank goodness I don’t have to be in order to capture the attention of people Googling for assistance that my business can help them with.That’s why millions of business-minded people are diving head first into using words, pictures, videos, animated characters, and even virtual worlds. In the age when content is king, and many businesses are creating their own content online, you need to consider processor, memory, graphics and other facets whether buying a new computer or upgrading an older model.

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