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Mberry launched in Scottsdale, Ariz. in 2008 as the distributor of themiracle berry (Synsepalum dulcificum), a fruit that contains an active glycoprotein, Miraculin, which temporarily causes acidic and bitter flavors to taste incredibly sweet. Since a large share of the company's sales come through Mberry's website, a series of hacking incidents, including one that shutdown the company's website temporarily, had a direct impact on revenue until Mberry changed Web-hosting providers, founder Charles Lee tells IncTechnology.com.

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Expert Corner

The New Small Business Onramp to Social CRM

by Brent Leary

Over the past 12-18 months, major customer relationship management (CRM) players like Salesforce.com, Sage, SAP and others have been adding 'social' abilities to traditional CRM applications -- like viewing social profile information from Twitter and Facebook. Additionally, newer services are creating CRM applications on a social foundation aimed at the small and mid-sized business market. Social technologies are merging with traditional CRM functionality, giving companies more efficient ways of transforming clicks into valuable customer relationships. And one company is providing small businesses more access to Social CRM than others.

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Strategy Tip
It's my belief that if anyone has any size of business … they should have a blog and it should be updated.

David Wallace, co-founder and CEO, SearchRank

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